Founders
Visionary founders. Scaled by design.
MAD backs proven founders building category-defining companies in Restoration, Transition, and Transformation, with fit-for-purpose capital, an operator-led executive team, an ambassador network with national and international reach, and a platform engineered to help them scale.
Where we are now
Actively in deal flow. Building the inaugural cohort.
MAD is in active deal flow right now. The team is in due diligence with a range of growth-stage businesses across Restoration, Transition, and Transformation, and is selecting the founders who will form the inaugural MAD cohort.
This is the moment of maximum platform attention. Companies that join now sit at the front of the executive team's time, the ambassador network's reach, and the operating bench, before the portfolio fills out.
We are not passive capital. We are builders, looking for exceptional founders and visionary projects ready to build with us.
01
Have your venture and your deck assessed
Run your business through the VC Assessment, built on the Venture Compass framework. Honest signal on where you stand and what would unlock the next phase. The same lens MAD applies to every founder we back.
Take the VC Assessment02
Step into the VC Mastermind
Join the peer environment of founders working at scale alongside MAD principals. Pattern recognition across the cohort, structured capability-building, and a direct line into the platform.
Explore VC MastermindWhat we back
Restoration. Transition. Transformation.
01
Restoration
Companies repairing damaged systems. Soil regeneration, waste conversion, water systems, biodiversity recovery.
02
Transition
Companies upgrading existing systems to more efficient models. Energy infrastructure, supply chains, manufacturing processes.
03
Transformation
Companies creating new ways of producing what the world needs. Precision fermentation, advanced materials, clinical breakthroughs.
Founders we back
Visionary, proven, ready to scale.
MAD is purpose-built for founders who have already proven the model and are ready for the next leap: national, international, and category-defining.
Visionary founders with the conviction to lead through scale.
Operators who have already built and grown a successful business, not first-time founders.
Leaders ready to take their company national and international.
Companies operating in Restoration, Transition, or Transformation, solving real, global problems.
Innovators introducing new models, technologies, or systems the world genuinely needs.
Founders who want more than money, willing to engage with structure, governance, and platform support.
Who we back
MAD is most relevant for companies that:
- 01Have moved beyond idea or concept stage.
- 02Are generating revenue or demonstrating meaningful commercial traction.
- 03Are solving a problem connected to Restoration, Transition, or Transformation.
- 04Have the ambition and capability to scale beyond their current market.
- 05Are building in sectors the world cannot function without.
- 06Are willing to engage seriously with capital, governance, structure, and strategy.
- 07Want more than money from their investors, and are prepared to work for it.
Built by operators
We have sat on both sides of the table.
The MAD principals are operators first. We have founded, scaled, and exited businesses ourselves, and we have been on the investor side of the table for decades.
That dual perspective is built into every part of the MAD platform. We know what founders actually need at the growth stage, and we know what investors expect when capital is being deployed.
A big part of our work, and our passion, is looking after the founders we back.
Operator-led
Founders, CFOs, and Commercial Directors at scale
Investor-side
Decades managing capital and structuring funds
Hands-on
Engaged through diligence, growth, and exit
Long-horizon
Aligned with founders on the multi-year journey
What we bring
Far beyond capital.
MAD has been designed by operators for the realities of scaling a business. Every founder we back is supported across capital, people, programs, and reach.
Capital
01
Fit-for-purpose growth capital
Capital structured around the stage of the business, designed to extend runway and accelerate growth without forcing premature dilution.
Capital
02
Equity-preserving structure
Targeting 20% equity / 80% growth capital. Founders keep more of the upside they have built and are about to create.
Capital
03
Capital partners & follow-on
Access to a network of co-investors, follow-on funds, and strategic capital partners. Capital that fits around what MAD provides.
People
04
An executive team in your corner
MAD's principals are operators who have hyperscaled and exited businesses. We are committed to the founders' growth plans, not just the cap table.
People
05
Built-in scale-up coach
A dedicated scale-up expert who works with founders individually, and across the portfolio, on the operational realities of growing fast.
People
06
Ambassador network
A national and international network of senior operators, founders, and investors who open doors, accelerate execution, and shorten the path to scale.
People
07
Advisory board structure
Sector-specific advisory boards built around the company. They add governance, expertise, and credibility where it counts.
Programs
08
Venture Compass framework
The proprietary venture architecture used to assess, structure, and sequence growth. Applied to every founder we back.
Programs
09
VC Mastermind
A peer environment for MAD founders. Pattern recognition across the portfolio, structured capability-building, and real founder-to-founder support.
Programs
10
Training materials & programs
A pool of structured training, playbooks, and programs covering capital, scale, leadership, and operating discipline.
Reach
11
Distribution channels
Access to national and international distribution, partnerships, and channels for both go-to-market and capital efficiency.
Reach
12
MAD ecosystem
The wider platform: media, books, briefings, events, and a growing global community of investors, founders, and ambassadors.
The MAD difference
Capital plus the platform to deploy it.
Most growth capital arrives with a wire transfer and a board seat. MAD arrives with capital, an executive team, an ambassador network, advisory governance, a scale-up coach, training programs, distribution channels, and a peer mastermind.
That is not a list of perks. It is the operating system for scaling a serious company, assembled because we have done it ourselves, and we know how thin standard "value-add" usually is.
If you are a founder ready to scale, MAD is engineered around you.
Start here
The best first step is the VC Assessment.
The Assessment helps you understand your venture through the Venture Compass framework, and gives MAD a clearer view of where your company sits and whether the fit is right.